• THAT DAMNED PERSISTENCE •
...and its way to true success.
Chapter 1 - About that one time somewhere in Delft.
Almost 12 years ago Mark and I started Peerdrops. Fresh from university, without a plan but full of ambition, we walked together (Mark a bit more flexible than me; cruciate ligament, crutches, misery ...) into the Chamber of Commerce. Less than fifteen minutes later we were directors! Nice! People have taken longer to do that. And then? Sales? Making plans? No dude, of course not. You don't become a director every day. First we celebrate of course. So as any perfectly reasonable person would have done, we started picking out new fish for my tank (red minors I believe, excellent choice), spent the rest of the afternoon playing Pro Evolution Soccer (Mark won 9 out of 10 times, but seriously often unjustified) and it could just be that we accidentally shared a small six-pack. To this day, I believe these were excellent first tasks for our new position.
Chapter 2 - The adventures of the Forehead and the Brabo.
We fast forward to a couple of years after our 15 minute promotion and we're working our asses off to bring succes to the company. At least, fair is fair, the title does not mention "adventures" for nothing, maybe things could have gone faster if we were not (and are) not firmly convinced that we work to live and not the other way around.
Our division within Peerdrops quickly became clear; I came up with the most creative ideas every day and Mark sought out the most fantastic clients. This very efficient tandem (may well be said), took us to the most diverse places in the country. For example, we pitched a folder full of World Cup gadgets at Bavaria and Amstel, chocolate concepts at Verkade, a new bottle at Karvan Cevitam, and we even attended a 3-day erotic fair to present our pro-monogamy and anti-secondlove brand. (and yes there are images of that, and no we are not going to share them).
The amount of times we (very professionally and calmly) left these potential clients, and then as soon as we were out of sight high-fived like idiots and yelled "We're going to get rich!!", can no longer be counted on 2 hands. However, we were mainly paid in cricket noises ...
Chapter 3 - About success and what it is.
And then the other day but not really the other day, that one time still there somewhere in Delft, we suddenly realized that we don't at all find cricket noises that unpleasant. After another great pitch (yes, you can say that about yourself) when we got to work for Amersfoort Zoo, the proverbial penny finally dropped: If nature makes me, you, us so happy, why not focus our creativity on that. Great idea! That's what we're going to do! In fact, we did. Because that was then and this is now when our projects can be found at more than 10 zoos and all kinds of nature organizations, we are still highly creative and wonderfully diverse, we go to work whistling and we know what it feels like to be successful. To have real success, not the success measured in money. No, the success you feel when you can tell about your work to your 6-year-old daughter and her whole class. When you have brought a large zoo sign, wooden puzzles, apps, games, treasure hunts and a zoo map play mat and there is a class full of children listening to you with open mouths and your daughter in front :)
Yes nature education, children, interactivity and everything is better if you make it better. Of course. But our non-nature ideas are still strong too, so Karvan, if you are afraid to call because you do not have a flock of coatis or mouflons in the garden, do not hesitate, creative blood also flows everywhere and that bottle is still a great idea;)