PROJECT
RECEPTION SIGNS
DEVELOPED FOR
Center Parcs
TO BE SEEN IN
Dutch, Belgian, German and France Center Parcs.
DESCRIPTION:
The new branding of Center Parcs has certainly caught everyone's attention. And of course, this also includes the placement of welcome signs that perfectly align with the direction taken by Center Parcs.
“The vision of Center Parcs and Peerdrops align so closely, it's incredible! This is bound to become a sustainable partnership. Think big!"
Mike Etman | Director Product Development Europe
REGARDING THE ASSIGNMENT
PROJECT COMPONENTS
Concept work | Signing | Detailing | Reception signs
Via Unbranded from Hilversum, Peerdrops was asked to design the welcome signs for Center Parcs as a subcontractor. Alongside another design agency we had to compete with, Peerdrops meticulously analysed the core qualities, vision, and ambition of Center Parcs.
After several sessions and a beautiful iterative process, the design by Peerdrops/Unbranded was chosen, and our welcome signs are now in 4 countries! We are incredibly proud of this achievement, and every time you go on holiday in one of these beautiful parks, you'll immediately see a small piece of Peerdrops ;).
FUNFACT
After the initial digital introduction to this project, Peerdrops was immediately called for another project for Center Parcs. We then proceeded directly to set up the Nature trails!
