PROJECT
BIKE ALLEY
DEVELOPED FOR
Municipalities of Alphen-Chaam / Gilze & Rijen
TO BE SEEN IN
Forests in Chaam
DESCRIPTION:
Design and realise an experience around the beautiful bike alley in the forests in Chaam, bringing together the history of the trade route and the nature of the Staatsbosbeheer area.
"A bicycle route should be attractive and comfortable, but with this added experience, it's truly complete!"
Theo Donkers - Secretary Tourism for the Baronie
REGARDING THE ASSIGNMENT
PROJECT COMPONENTS
Concept work | Educative objects | Signing | Illustration | Implementation & Installation | Gamification
This 45-kilometer bike ride tells you the story of the historic route and the nature of today. Don't want to play the game? No problem: Through little tidbits spread throughout the area, you'll still occasionally be drawn into the unique history and pointed out to the beauty of nature.
Became a little curious? Check it out here for all the information about the route and the app. While cycling, you'll encounter all sorts of information about the beautiful wooded area, the estates, and other interesting sights. And if you want to experience really exciting adventures? Discover the trade route and picnic table game. At the picnic table, you try to keep your trade goods intact or at least end up with more than your opponents. Can you survive this route unscathed?
FUN FACT
The trade route was dangerous in the past and still is today! Do you dare to play the game? We're curious to see how much trade goods you'll come out of the woods with!
